Greeley farmer’s market rebrand
For a University rebranding project, I chose to rebrand our community farmer’s market.
This brand is dear to my heart, and felt that it deserved a bit more love and respect in regards to design and marketing!
This is the current logo and marketing.
Now, the audience here is Greeley folk, and Greeley is very diverse in every regard; class, race, politics.
But something that we all have in common is a knowledge of Greeley’s notorious scent— due to being nearby a big meat packing plant.
This is how I came up with the slogan,
“Greeley never smelled so fresh!”
humor that everyone can ‘be in on’ so to speak.
Crafted with hand lettering, the new logo design infuses an organic, personal touch to Greeley’s brand.
Drawing inspiration from the vibrant Greeley landscape & vast expanse of its skies, our color palette radiates a sense of openness and invigoration.
To add some extra flair, promote the market and sustainable practices, tote bag designs were incorporated in the rebrand as well.
